FlyCards - дизайн, креатив, реклама. Интересное направление.

Давно хотел написать о них. Лет 5 назад один мой знакомый (по тем временам, часто мотавшийся в Москву) начал захватывать для меня очень интересные, как мне показалось, открытки. Всегда на них был какой-то интересный дизайн, яркое оформление, креативный слоган и т.д. Оказалось, что это целое направление в рекламе:

Итак, что такое FlyCards:

Реклама на бесплатных открытках – широко известный во всем мире проект, который пользуется огромной популярностью. Суть проекта – распространение рекламных открыток по сети стендов в местах отдыха и проведения досуга активных и обеспеченных людей. Открытка дает возможность оперативно информировать о предстоящих событиях (акциях, скидках и пр.), новых услугах, товарах, торговых марках, проводить конкурсы и опросы среди активной части населения, обеспечивая «обратную связь» с потребителем.

Отдыхая, человек наиболее восприимчив к получению информации, в том числе и рекламы. Это качественно новый вид рекламы, который человек выбирает сам, ведь он обращает внимание только на понравившуюся открытку и добровольно идет на контакт с рекламным сообщением. В этом случае срабатывает любопытство, интереc. Качественная полиграфия, оригинальный дизайн чаще всего с долей юмора, интересные предложения и полезная информация дают заряд положительных эмоций.

Вот вообщем-то и вся суть, добавлю только, что именно в данном виде рекламы - креатив, юмор, сарказм и харизма прижились гораздо больше остальных. Поэтому FlyCards вызывает такой интерес у большинства его "потребителей"

Покажу вначале примеры из серии открыток на разные тематики:

..думаю комментарии тут будут лишними, поэтому просто наслаждайтесь

Алко-Зельцер

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Читай книги - будь личностью

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Christmas airlines

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Останови одного- остановишь их всех

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Electra

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Реклама стеклопакетов с повышенной шумоизоляцией

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Ну и куча неразобранного:

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